Skip Navigation

Marketing

Nespresso sets up customer relationship centre

Tags:
Nespresso sets up customer relationship centre

Premium portioned coffee specialist Nespresso is setting up its first dedicated UK customer relationship centre (CRC) to meet growing demand in the UK and Republic of Ireland.

Based at the Nestl UK site in York, the new CRC team of more than 40 dedicated Nespresso coffee specialists will deliver personalised services to consumers. By 2012, this headcount will double to close to 100, marking a long-term investment in the local operation and bringing the number of Nespresso employees in this market to over 200 since 2001.

Services at the Nespresso CRC in York will offer 48-hour delivery to customers’ preferred address; maintenance service with free machine pick-up and free machine loan; guidance on understanding the gourmet coffee available through its range; annual ‘Limited Edition’ Grand Crus; and exclusive selection of coffee accessories.

“The creation of the new CRC reflects strong 2009 business results in this market and planned future growth. We are putting together a team of coffee specialists who are passionate about Nespresso and are ready to meet the enthusiastic demands of our Club Members 24 hours a day,” said Brema Drohan, managing director of Nespresso UK and Republic of Ireland.

Nespresso in the UK and the Republic of Ireland achieved sales growth of some 40pc in 2009 and more than 50pc since 2001. This market was a key driver of the global sales growth of 22pc in 2009 and an average of 30pc since 2000.

Tags:

Marketing Partners

IAPI