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MMA issues latest guidelines
02.10.2009
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Marketing
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The Mobile Marketing Association (MMA) has published the latest version of its Global Mobile Advertising Guidelines, which focuses on new advertising units and specifications to reflect continuing innovation throughout the industry.
According to the MMA, the guidelines, which are released every six months, provide the global formats, procedures and best practices necessary to implement mobile advertising initiatives in a variety of mobile media channels, including web, messaging, downloadable applications and video. They are designed to encourage the uptake of mobile advertising and marketing worldwide by creating a simplified framework for brands and agencies to deliver mobile advertising in a consistent way.
Key revisions in the latest version include global requirements for mobile application ad units; new advertising units and definitions across channels; new length requirements for mobile video and TV ad units; and, recommended future mobile web banner ad requirements
“The updated guidelines reinforce the MMA’s longstanding pledge to provide its members and the wider industry with reliable standards and increased awareness of mobile advertising globally,” said Mike Wehrs, MMA president and CEO. “MMA’s Global Mobile Advertising Guidelines will serve to simplify the deployment of mobile advertising campaigns whilst increasing their effectiveness. The globalisation of the mobile applications specifications in the latest edition of the guidelines is particularly important for the constantly growing and evolving mobile marketing industry to address.”
The latest version of the MMA global Mobile Guidelines can be downloaded here.
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Marketing
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