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Digital struggle for ad agencies

04.04.2012 Ad agencies are struggling to develop their capabilities to match the requirements of an increasingly digital world, according to the Chief Marketing Officer Council.

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UK's online adspend up 14.4pc in 2011

03.04.2012 UK internet adspend increased by 14.4pc to £4.784bn in 2011, a jump of £687m year-on-year, according to new figures released from IAB UK and PwC.

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Facebook's Timeline mandatory for brand pages - implications for owners

28.03.2012 The mandatory introduction on 30 March) of the ‘Timeline’ on all Facebook Pages has implications for companies using the social media giant as a marketing tool, writes Paul McGarrity.

There are a number of major changes affecting Facebook brand pages with the three main features being the new design layout, the timeline and increased flexibility. The new design puts much stronger emphasis on the organisation’s images and logo, placing them prominently at the top of the page. Some brands have lost no time in creating clever marketing images and slick designs that really boost the power of their brand.

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China's high net worth population now 2.7 million

30.03.2012 China currently has 2.7 million high net worth individuals (HNWIs) with personal assets of more than 6m Chinese yuan, or €714,000, and 63,500 ultra-high net worth individuals (UHNWIs) with assets of more than 100m yuan, or €11.9m, according to a new report.