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€1m Rabodirect campaign focuses on truth

Telling the truth is the central theme of an integrated online and off-line marketing campaign for Rabodirect, which launches next Monday and will involve a spend of €1m. According to Rabodirect, the ‘Truth’ campaign, which was developed together with Brando, will take the bank’s straight-talking approach to a new level and will continue to challenge…

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Ryanair upgrades mobile app with improved ‘My Ryanair’ registration function

Ryanair has upgraded its mobile app with an improved ‘My Ryanair’ customer registration function, which allows customers to create their own personal profile and securely store payment and passport details on the app. Otherwise the app allows users to search Ryanair’s 1,600 low fare routes, choose and book fares and allocated seats, manage bookings, book…

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Aer Lingus named official airline partner to the IRFU

Aer Lingus and the IRFU have agreed a three-year partnership that will see the airline flying players, management and support staff around Europe as they take part in the RBS 6 Nations Championships and other international tournaments. As the official airline of the Irish Rugby team, Aer Lingus will re-name one of its aircraft Green…

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TV3’s Red Rock still on a roll with viewers

Red Rock performed exceptionally well for its second broadcast, beating long running soap Emmerdale, according to TV3. An average of 302,900 viewers watched the half-hour show on TV3 commanding a 17.5pc share of the available audience. The broadcast posted a 28.45pc share for adults 15–24 and a 24.54pc share for women ABC1. To date, Red…

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Brand champion – the Q&A series: Simon Demery

Simon Demery is the general sales manager for Swizzels in Ireland where he is responsible for all aspects of the business with particular focus on the sales and marketing function in Ireland. He works closely with agents and customers to plan at least six to eight months in advance for key sales periods such as…

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UPC welcomes new look Oireachtas TV

UPC has welcomed the first broadcast of Ireland’s first fully fledged, dedicated parliamentary channel Oireachtas TV, which is being carried on UPC channel 207. Oireachtas TV will now provide unfiltered access to the parliamentary process to over one million households nationwide, including debates, committees and other proceedings from both houses of the Oireachtas. Since its…

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