24pc of Aertv visits now from a mobile device
Apple's iPad accounts for 45pc of mobile device visits to Aertv
18.05.2012 O2 Ireland took gongs for marketing team of the year and new product/new market for its O2 Money Card, while Heineken received the best advertising campaign award for 'Seize the...
17.05.2012 Irish champion boxer Katie Taylor has become a brand ambassador for the Gain Elite LifeSize dog food range which is formulated for dogs of different sizes and life stages.
02.05.2012 Agreement between Equity and RTÉ management finally reached.
02.05.2012 Online bridal magazine includes information for grooms.
01.05.2012 Audi in new strategic partnership with The Europe Hotel & Resort in Killarney...
01.05.2012 Irish hotel group announces official partnership with Depaul Ireland.
01.05.2012 Irish brand launches product to protect a baby's skin from the sun.
Dara O'Briain's voice is to be used as part of the new Etihad Skyline tour at Croke Park, which opens on 1 June.
DCU Ryan Academy is partnering with Business Training Solutions International (BTSI) to deliver its internationally recognised, ECTS-accredited graduate diploma in sales coaching and diploma in professional selling.
O2 Ireland took gongs for marketing team of the year and new product/new market for its O2 Money Card, while Heineken received the best advertising campaign award for 'Seize the Moment' and PCH International's Liam Casey was named All Ireland Marketing Champion at last night's AIM Awards, which were presented at a gala ceremony in the Burlington Hotel, attended by 700 people.
This week, Kraft Foods has unveiled an interactive digital out of home (OOH) campaign, which combines the use of a 6 sheet with digital camera technology and Facebook.
Private bus and coach operator Aircoach has announced the introduction of a new non-stop express service linking Cork, Dublin city centre and Dublin Airport. Today's announcement marks the introduction of 35 new non-stop express services connecting the three destinations.
Irish champion boxer Katie Taylor has become a brand ambassador for the Gain Elite LifeSize dog food range which is formulated for dogs of different sizes and life stages.
Newstalk 106-108 fm today launched its coverage of the 2012 GAA All-Ireland Senior Championships has announced Skoda as the station's new GAA broadcast sponsor.
Spar in Northern Ireland has announced its investment of over €3.9 (£3.2m) in its new marketing strategy for 2012, aimed at increasing brand differentiation with competitors.
Vodafone Ireland is bringing racing legend Jenson Button and his state-of-the-art McLaren Mercedes F1 car to Dublin on 3 June for a once-off street race that's sure to thrill F1 fans.
UTV Media has said that it expects the major sporting events of Euro 2012 and the London Olympics to generate strong revenue growth during the summer.
It has been announced that children's charity Barnardos will become Life Style Sports charity partner for 2012. The new partnership hopes to raise up to €60,000 for Barnardos.
Sky Media Ireland is representing UKTV for the first time having won a contract to handle advertising sales for its first dedicated advertising feeds in the Republic of Ireland.
Aviva Health Insurance Ireland has today launched Back-Up, a pioneering primary care initiative to tackle back and neck pain through early intervention, clinical case management and physiotherapy treatment. It is endorsed by over 155 chartered physiotherapists nationwide.
Consumer public relations company Blink has added three new accounts to its portfolio including new website www.DublinTown.ie, the Dublin Fashion Festival and GoCar.
Volkswagen Ireland has confirmed that Scunthorpe United will be holding their 2012-2013 pre-season tour in the Republic of Ireland as part of a sponsorship agreement.
Convenience retailer Centra has launched a new dinner range called 'Table for Two', which is being promoted as "restaurant quality dinners without a big price tag".
Graeme Slattery, director of the consumer division at Slattery Communications, has been appointed a main board director at the PR consultancy.
A group of influential travel writers from Germany enjoyed a visit to Cork city and county last week, as part of a fact-finding trip to Ireland. Invited here by Tourism Ireland, in conjunction with Inchydoney Island Lodge & Spa and Helma Scheffler PR in Germany, the journalists were here to experience at first-hand thetourism product on offer in this part of Ireland, for feature stories they are researching about holidays here.
Munster Rugby players Donncha O'Callaghan, Ronan O'Gara, Donnacha Ryan, Billy Holland, Peter O'Mahony and Simon Zebo will don Nando's aprons this Wednesday evening to raise money for the Cork Simon Community.
McGovern PR has launched an online video news release service in association with its sister agency Future Media.
PwC together with Localise, a youth development organisation, today hosted a Gaelic football fundraising event, 'One Minute to Save a Life', with the students from local school, St Laurence O'Toole's, Seville Place, Dublin 1.
Laya Healthcare, the new name for Quinn Healthcare, today launched its new name and brand promise at an event in the RDS, Dublin.
The world premiere of ANGLO: The Musical, written by Ross O'Carroll Kelly-creator Paul Howard, will open at The Bord Gáis Energy Theatre from Wednesday, 14 November to Sunday, 25 November.
Electric Ireland has launched a new ad campaign to promote its sponsorship of Team Ireland for the London Olympics 2012.
A woman puts her husband up for sale in a new advertising campaign kicking off today on TV, radio, PR and digital for classifieds website DoneDeal.
Marks & Spencer (M&S) is launching Simply M&S, a range of everyday food products and kitchen ingredients at value prices.
Emirates launched its tram wrap and interior tram advertising on the Luas red line this week.
Taoiseach Enda Kenny and Tánaiste Eamon Gilmore have asked every community in Ireland to get involved in The Gathering Ireland 2013, the biggest tourism event ever held in Ireland.
Bulmers Irish Cider has today launched an Augmented Reality (AR) app - the Bulmers 'deCider' app, which it says is a first for an Irish drinks brand.
Dublin-based PR agency The Keogh Partnership has been appointed to handle the Toshiba account in Republic of Ireland and Northern Ireland.
Almost half (45pc) of UK consumers would like to control the type of advertising they see online and 40pc want easy access to the information being shared about them, according to a new report from IAB UK and ValueClick.
Debenhams has announced it will welcome 'No.1 Jenny Packham' by Jenny Packham collection into Irish stores this month.
A team of six third-year students from Dominican College Sion Hill in Blackrock, Co Dublin, was yesterday named the overall winner of the 2012 NDC Milk It! Advertising Awards.
Sharon Walsh has been promoted to the position of marketing director at Heineken Ireland, where she has been marketing manager since joining the company in July 2011.
Recruitment consultancy Robert Walters has launched a new iPhone app designed to help professionals find out how much how much they are worth.
Dubliner Cheese has this week launched a new nationwide TV and radio advertising campaign to promote brand awareness.
The Central Bank of Ireland has launched a limited-edition €20 gold proof collector coin celebrating Irish monastic art.
Mad Men, the hit TV show all about advertising in the 1960s, has been given permission to use a song by The Beatles in one of its episodes.
Brad Pitt has been selected by Chanel to be the face of the upcoming advertising campaign for Chanel N°5.
A group of top lifestyle and garden journalists from Germany visited Co Wicklow last week, as part of a fact-finding trip to Ireland. The journalists were here as guests of Tourism Ireland, Aer Lingus and leading German tour operator TUI/Wolters Reisen.
Tourism operators from around Ireland travelled to the US and Canada recently to participate in Tourism Ireland's latest 'Jump into Ireland' sales blitz, which took place in the cities of Boston and Toronto.
Publicis D Healthcare has announced that is has been awarded the PR and marketing contract for medical fitness facility, Medfit.
Glanbia is set to spend what it describes as a "significant investment" in a heavyweight TV campaign for Kilmeaden cheddar over the next seven months.
With the UEFA Euro 2012 Championships set to kick off in Warsaw in 30 days, a recent survey indicates that nearly six out of 10 Irish adults are interested in the tournament, while one in four can name a sponsor associated with the event.
Adfaces, which specialises in one-click outdoor advertising, will tomorrow launch a self-service online sales platform to assist SMEs in buying cost-effective outdoor and out-of-home advertising media.
Minister for Communications Pat Rabbitte met with the board of RTÉ this morning to discuss the findings of the Broadcasting Authority of Ireland's report into the libelling of Father Kevin Reynolds in a Prime Time Investigates programme broadcast last May.
Mars is to be presented with the Advertiser of the Year Award at the 59th Cannes Lions International Festival of Creativity next month.
McDonald's Ireland has teamed up with Ballygowan Natural Mineral Water in a deal which will see the Limerick-based company become the exclusive bottled-water supplier to McDonald's 81 restaurants across Ireland.
O2 has this week launched a major new 'Priority' programme aimed at its existing customers.
Acorn Marketing was named Agency of the Year at the An Post Integrated Direct Marketing Awards, which were held in Dublin's Mansion House last night.
04.04.2012 Ad agencies are struggling to develop their capabilities to match the requirements of an increasingly digital world, according to the Chief Marketing Officer Council.
03.04.2012 UK internet adspend increased by 14.4pc to £4.784bn in 2011, a jump of £687m year-on-year, according to new figures released from IAB UK and PwC.
28.03.2012 The mandatory introduction on 30 March) of the ‘Timeline’ on all Facebook Pages has implications for companies using the social media giant as a marketing tool, writes Paul McGarrity.
There are a number of major changes affecting Facebook brand pages with the three main features being the new design layout, the timeline and increased flexibility. The new design puts much stronger emphasis on the organisation’s images and logo, placing them prominently at the top of the page. Some brands have lost no time in creating clever marketing images and slick designs that really boost the power of their brand.
30.03.2012 China currently has 2.7 million high net worth individuals (HNWIs) with personal assets of more than 6m Chinese yuan, or €714,000, and 63,500 ultra-high net worth individuals (UHNWIs) with assets of more than 100m yuan, or €11.9m, according to a new report.