Marketing Age is the definitive voice of the marketing industry in Ireland. Aimed at decision makers, marketing directors and industry professionals, it deals in-depth with marketing strategy, innovation and the world of new media.
Published in association with the Marketing Institute of Ireland, internationally renowned marketers and strategists feature alongside our own homegrown experts, so as to offer a truly global perspective on new marketing thinking.
Past Issues
Inside This Issue
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Ringing the exchanges
Major players such as Google, Microsoft and Yahoo! are convinced ad exchanges are the next big thing in the digital market. But how do they operate and how will they impact online advertising?
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Buzz light years ahead
After years of working with multinational corporations and huge budgets, a small start-up company opened Mark Hughes’s eyes to the power of buzz marketing. Content is more valuable than advertising, he tells Grainne Rothery
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Designs on Ikea
After much anticipation, iconic furniture manufacturer Ikea has set up shop in the Republic. But just what is the enduring appeal of the Swedish brand?
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Pressing ahead
Newspaper readership remains strong in Ireland, but publishers have plenty to do to best leverage their natural assets, says Peter McPartlin.
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Understanding hearts and minds
Taking a strategic approach to customer intelligence can result in a range of benefits, says Dorothy Kelly.
The Marketing Institute
Established in 1962, the Marketing Institute of Ireland is the professional body of marketing people offering membership, qualifications and training. With its headquarters based in Dublin, it has over 3,500 members from all business sectors including market research, sales management, customer care, advertising and promotion, web marketing, direct marketing and public relations, reaching from young marketing graduates up to business leaders at executive level.
Its mission is to develop business in Ireland by raising its marketing capability, upholding professional standards and improving the skills of marketing people so they deliver exceptional business results and build brand equity.
Membership of the MII may be obtained through presentation of approved academic qualifications and/or appropriate practitioner experience, and full members may use the professional letters of designation MMII.
Advertising
With a controlled circulation of over 5,000, when you advertise in Marketing Age, you reach marketing directors and managers across all industries and sectors, in a high-end publication, endorsed by the Marketing Institute of Ireland.
Advertising rate:
Page Colour €2,500
Half Page Colour €1,900
Double Page Spread €4,800
Page strip €1,200
Outside Back Cover €3,300
Inside Back Cover €3,000
Inside Front Cover €3,300
Inserts €600 per 1,000 for standard inserts
All competitions and promotions will be at the discretion of the publisher.
For further details on advertising and patronage, please call our advertising department at Business & Leadership on 01 625 1425 or email advertising@businessandleadership.com.
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Marketing Age is the definitive ‘voice’ of the marketing industry in Ireland. Aimed at decision makers, marketing directors and industry professionals, it deals in-depth with marketing strategy, innovation and the world of new media.
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