Marketing Age is the definitive voice of the marketing industry in Ireland. Aimed at decision makers, marketing directors and industry professionals, it deals in-depth with marketing strategy, innovation and the world of new media.
Published in association with the Marketing Institute of Ireland, internationally renowned marketers and strategists feature alongside our own homegrown experts, so as to offer a truly global perspective on new marketing thinking.
Past Issues
Inside This Issue
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Don't stop the presses
Newspapers across the world are folding; some are going online, others blame online. So how can papers remain in the black and be read all over?
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Catch of the day
In a world where consumers are constantly bombarded by marketing messages, Adam Morgan, author of Eating the Big Fish, believes only the strongest challengers will succeed.
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Flight of the Kiwis
Exploiting its New Zealand roots has helped turn upstart vodka brand 42Below into an international success story.
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Rules of engagement
Social media is where friends meet, conversations happen, links and recommendations are swapped – it seems like an ideal place for your brand. However, ensure you are engaging and not just creating more noise.
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Destination digital
Digital media is increasingly mainstream and must be a consistent part of any brand’s overall marketing strategy.
The Marketing Institute
Established in 1962, the Marketing Institute of Ireland is the professional body of marketing people offering membership, qualifications and training. With its headquarters based in Dublin, it has over 3,500 members from all business sectors including market research, sales management, customer care, advertising and promotion, web marketing, direct marketing and public relations, reaching from young marketing graduates up to business leaders at executive level.
Its mission is to develop business in Ireland by raising its marketing capability, upholding professional standards and improving the skills of marketing people so they deliver exceptional business results and build brand equity.
Membership of the MII may be obtained through presentation of approved academic qualifications and/or appropriate practitioner experience, and full members may use the professional letters of designation MMII.
Advertising
With a controlled circulation of over 5,000, when you advertise in Marketing Age, you reach marketing directors and managers across all industries and sectors, in a high-end publication, endorsed by the Marketing Institute of Ireland.
Advertising rate:
Page Colour €2,500
Half Page Colour €1,900
Double Page Spread €4,800
Page strip €1,200
Outside Back Cover €3,300
Inside Back Cover €3,000
Inside Front Cover €3,300
Inserts €600 per 1,000 for standard inserts
All competitions and promotions will be at the discretion of the publisher.
For further details on advertising and patronage, please call our advertising department at Business & Leadership on 01 625 1425 or email advertising@businessandleadership.com.
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Marketing Age is the definitive ‘voice’ of the marketing industry in Ireland. Aimed at decision makers, marketing directors and industry professionals, it deals in-depth with marketing strategy, innovation and the world of new media.
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