Marketing Age is the definitive voice of the marketing industry in Ireland. Aimed at decision makers, marketing directors and industry professionals, it deals in-depth with marketing strategy, innovation and the world of new media.
Published in association with the Marketing Institute of Ireland, internationally renowned marketers and strategists feature alongside our own homegrown experts, so as to offer a truly global perspective on new marketing thinking.
Past Issues
Inside This Issue
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Leader of the tribe?
For many, Seth Godin is a leader among marketers. In his latest book, Tribes, however, he puts forward the idea that we must all be leaders. He explains his thinking behind this concept to Marketing Age.
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Tough talk on home truths
With the recession unlikely to end any time soon, Alan Dukes believes companies must decide very clearly which part of the market they occupy and whether they need to modify that position or their marketing message.
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Energising the blogosphere
Bord Gáis recently pulled off one of the most effective go-to-market launches ever seen in Ireland, and engaging with the blogging community was an important element of its strategy, despite the advice of its PR and advertising people.
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Getting down to business
A new survey on the reading, viewing and listening preferences of Ireland's business audience has some interesting conclusions for advertisers and media.
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The Midas Touch
Barry’s Tea is about as traditional as it gets for many Irish people, but the brand has recently been adopting a more youthful and vibrant spin as it seeks to engage with a younger audience.
The Marketing Institute
Established in 1962, the Marketing Institute of Ireland is the professional body of marketing people offering membership, qualifications and training. With its headquarters based in Dublin, it has over 3,500 members from all business sectors including market research, sales management, customer care, advertising and promotion, web marketing, direct marketing and public relations, reaching from young marketing graduates up to business leaders at executive level.
Its mission is to develop business in Ireland by raising its marketing capability, upholding professional standards and improving the skills of marketing people so they deliver exceptional business results and build brand equity.
Membership of the MII may be obtained through presentation of approved academic qualifications and/or appropriate practitioner experience, and full members may use the professional letters of designation MMII.
Advertising
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Inserts €600 per 1,000 for standard inserts
All competitions and promotions will be at the discretion of the publisher.
For further details on advertising and patronage, please call our advertising department at Business & Leadership on 01 625 1425 or email advertising@businessandleadership.com.
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