Marketing Age is the definitive voice of the marketing industry in Ireland. Aimed at decision makers, marketing directors and industry professionals, it deals in-depth with marketing strategy, innovation and the world of new media.
Published in association with the Marketing Institute of Ireland, internationally renowned marketers and strategists feature alongside our own homegrown experts, so as to offer a truly global perspective on new marketing thinking.
Past Issues
Inside This Issue
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The reluctant leader
A marketing strategy based purely on putting customer service at the heart of the business has helped Craigslist become one of the most visited websites in the world. Marie Boran spoke to its eponymous founder, Craig Newmark
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Braving it out
Fortune will favour the brave and the swift in marketing over the coming years as seismic changes in the media landscape and in the relationships between consumers and brands take deeper root, says Garbhan O’Bric, who has been head of communications at Diageo in Ireland for the last two years
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Under pressure
Between the financial effects of the recession and the onslaught of free digital media, it’s been a difficult time for print. However, all is not lost, says Peter McPartlin
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A new reality
Marketing consultant and author Martin Thomas believes social media is causing a revolution in marketing not because of new technology, but rather because it brings outdated strategies and outlooks into question
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Progressive oats
Traditional porridge oats maker Flahavan’s has tapped into recent healthy eating and convenience trends to create a whole new market for itself
The Marketing Institute
Established in 1962, the Marketing Institute of Ireland is the professional body of marketing people offering membership, qualifications and training. With its headquarters based in Dublin, it has over 3,500 members from all business sectors including market research, sales management, customer care, advertising and promotion, web marketing, direct marketing and public relations, reaching from young marketing graduates up to business leaders at executive level.
Its mission is to develop business in Ireland by raising its marketing capability, upholding professional standards and improving the skills of marketing people so they deliver exceptional business results and build brand equity.
Membership of the MII may be obtained through presentation of approved academic qualifications and/or appropriate practitioner experience, and full members may use the professional letters of designation MMII.
Advertising
With a controlled circulation of over 5,000, when you advertise in Marketing Age, you reach marketing directors and managers across all industries and sectors, in a high-end publication, endorsed by the Marketing Institute of Ireland.
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Page strip €1,200
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Inserts €600 per 1,000 for standard inserts
All competitions and promotions will be at the discretion of the publisher.
For further details on advertising and patronage, please call our advertising department at Business & Leadership on 01 625 1425 or email advertising@businessandleadership.com.
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