Marketing Age is the definitive voice of the marketing industry in Ireland. Aimed at decision makers, marketing directors and industry professionals, it deals in-depth with marketing strategy, innovation and the world of new media.
Published in association with the Marketing Institute of Ireland, internationally renowned marketers and strategists feature alongside our own homegrown experts, so as to offer a truly global perspective on new marketing thinking.
Past Issues
Inside This Issue
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A wave of optimism
Signs of recovery at Google may signal the start of a wider recovery in the advertising industry, according to CEO Eric Schmidt. He spoke to John Kennedy on his recent visit to Ireland
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Selling Brand Ireland
For the past 40 years IDA Ireland has been successfully promoting the most important brand we have - ourselves - and its current campaign, with its focus on innovation, is playing on our greatest strengths
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All in the mind
While traditional marketing methods are based on logical assumptions and qualitative research, the emerging discipline of neuromarketing is often proving them wrong. Martin Lindstrom, one of Time magazine’s 100 most influential people in 2009, says it’s time to think again
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Staying the course
While it might be tempting to cut marketing spend right now, the smart marketers are using the downturn as an opportunity to gain a lead on their competitors and build market share, says Ciaran Cunningham
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App-Fab
With two billion apps downloaded on iTunes alone and more platforms like Android, 360 and Ovi entering the fray, could the advertising industry and brands have the most to gain from this revolution?
The Marketing Institute
Established in 1962, the Marketing Institute of Ireland is the professional body of marketing people offering membership, qualifications and training. With its headquarters based in Dublin, it has over 3,500 members from all business sectors including market research, sales management, customer care, advertising and promotion, web marketing, direct marketing and public relations, reaching from young marketing graduates up to business leaders at executive level.
Its mission is to develop business in Ireland by raising its marketing capability, upholding professional standards and improving the skills of marketing people so they deliver exceptional business results and build brand equity.
Membership of the MII may be obtained through presentation of approved academic qualifications and/or appropriate practitioner experience, and full members may use the professional letters of designation MMII.
Advertising
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Inserts €600 per 1,000 for standard inserts
All competitions and promotions will be at the discretion of the publisher.
For further details on advertising and patronage, please call our advertising department at Business & Leadership on 01 625 1425 or email advertising@businessandleadership.com.
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Marketing Age is the definitive ‘voice’ of the marketing industry in Ireland. Aimed at decision makers, marketing directors and industry professionals, it deals in-depth with marketing strategy, innovation and the world of new media.
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