Owner Manager

Confidence key to business success - KeepITsafe

26.04.2010
Confidence is the key to success or failure in business, the managing director of Irish IT firm keepITsafe has advised aspiring business owners.

According to Eoin Blacklock (pictured), many would-be entrepreneurs are crippled by lack of confidence or the fear of failure. However, getting over this fear and believing in your ability is the first step in realising your full capabilities, he says.

According to Blacklock, self-confidence is a key part of success in business as it is the difference between having faith in yourself and “feeling scared out of your wits”.

“It is about having trust in what you know and your abilities to handle the unexpected events that life puts in your path."

Blacklock also says that being confident when meeting new potential customers will make the sales process much easier and fluid. People buy from people and knowing your strengths and weaknesses from the start is critical to long-term successes.

Customers are also swallowed up by millions of marketing messages daily, so a confident sales approach can make your message stand out, he adds.

Blacklock also advises budding owner managers not to fall into the pattern of one person doing it all, which he says is not sustainable or good for business progression. He recommends that start-up bosses surround themselves with experts in their industries and feed off their knowledge.

Finally, Blacklock stresses that failure is a key part of the learning curve to gaining long-term successes. The most successful entrepreneurs never give up and thrive on learning from their mistakes, fixing them and pushing on, he suggests.