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New Unilever deodorant can has 25pc lower carbon footprint, says company

New Unilever deodorant can has 25pc lower carbon footprint, says company

New Unilever deodorant can has 25pc lower carbon footprint, says company

Unilever is today introducing a new compressed deodorant can in its Sure, Dove and Vaseline brands that the company says will reduce the products' overall carbon footprint by an average of 25pc per unit.

The company said the new cans, which will be available in its women’s deodorant ranges, last the same length of time as previous cans but use just 50pc of the propellant, making them half the size in volume. Across the three brands, the new-look cans use, on average, 25pc less aluminium and, due to their smaller size, 53pc more cans fit onto a pallet. This, said the company, results in having 35pc fewer lorries on the road transporting the products.

 “Unilever is becoming a leader in sustainability and we believe that this new innovation represents a genuine shift change in the way aerosol deodorants can be manufactured,” said Jill Ross, managing director, Unilever Ireland.

 “The reduced environmental impact of providing consumers with a smaller can will take us another step closer to realising our global ambition of doubling the size of our business while reducing our environmental impact.”

 The company said the new cans are a result of years of research and leading-edge innovation, which will enable it to make positive progress towards two of its Unilever Sustainable Living Plan targets, namely to halve the greenhouse gas impact of products across the life cycle by 2020 and to halve the waste associated with the disposal of products by 2020

 It said that in a product category where 80pc of UK and Ireland consumers prefer aerosols to roll on or stick deodorants, and with 3 million cans of female aerosol deodorant being used each year in Ireland, the new will mean an immediate 10 fewer tonnes of aluminium and a resultant 125 tonnes reduction in carbon used every year for Unilever brands alone.