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Signs that Mayer turning Yahoo around

Signs that Mayer turning Yahoo around

Signs that Mayer turning Yahoo around

Following the appointment of Marissa Mayer as chief executive last year, internet company Yahoo has reported its first full-year revenue increase in four years.

It was a relatively small increase however, $2.4m higher than full year revenues for 2011 of around $5bn.

Overall, Yahoo's fourth-quarter earnings fell 8pc to $272m and its fourth-quarter revenue increased 2pc from the previous year to $1.35bn.

Mayer is Yahoo’s fifth permanent or interim CEO since 2008. Since appointed she has focused on boosting employee morale and building better mobile and social networking services.

While improvement is evident, Yahoo’s main way of making money, ad sales, is not growing as it should. During the final three months of last year, ad revenue amounted to $1.07bn, around the same as a year earlier. Meanwhile, Google ad sales climbed 19pc and Facebook is expected to report a similar surge tomorrow.