There were two developments that were particularly positive
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Pictured: Declan Farmer, corporate relations manager, Heineken Ireland; David Forde, managing director, Heineken Ireland; Lord Mayor of Cork, Cllr John Buttimer; and Vera Zandbergen, manager global sustainable development, Heineken NV
Heineken Ireland cut by 1pc the amount of energy required to make a hectolitre of beer during 2012, while the brewer’s electricity consumption fell by 3pc during the same period, according to a new sustainability report from the company.
Heineken Ireland said it made significant progress in 2011 in the delivery of its sustainability agenda ‘Brewing a Better Future’ and that right across its production, packaging and supply chains, it has achieved efficiencies in energy and water consumption, reduced its greenhouse gas emissions and carbon footprint, as well as taking steps to promote the responsible consumption of beer, and involve its employees in the creation of a more sustainable company.
The company said that it reiterated its support for local suppliers and services last year with a €100m spend in the local economy, supporting almost 1,000 Irish suppliers. It said 100pc of its malt requirements were sourced locally, supporting almost 750 farms and injecting €4m into the agricultural economy, reducing the brewer’s carbon footprint in the process.
Meanwhile, the introduction of innovative new refrigeration, with 100pc of all fridges acquired in 2011 based on ‘green’ technology, led to energy savings of 35pc, the company said. Waste heat normally rejected into the atmosphere was transferred to heat water, saving the brewery approximately €30,000 per annum - the equivalent of heating 60 homes for a year. Heineken said it also maintained its recycling rate of 100pc in on trade sales volumes.
The company said its sustainability agenda during 2011 also encouraged employees to become involved in the local community, with operations shutting down for one day to allow employees nationwide to clock up in excess of 2,000 volunteer hours in aid of the Simon Community. Finally, as part of the drive to promote responsible drinking under the ‘Brewing a Better Future’ agenda, the company introduced a new campaign called ‘Sunrise Belongs to Moderate Drinkers’, which has been viewed online by 2.5 million consumers around the world.
“I strongly believe that doing good for society is also good for business, in that lower CO2 emissions mean lower costs,” said Heineken Ireland’s corporate relations manager, Declan Farmer. “Sourcing our malt locally means supporting the local agricultural economy while at the same time decreasing transport and import costs.”