 | NATURAL BORN ENTREPRENEURS? Professor Frank Roche is one of our foremost experts on entrepreneurship. He spoke to Ann O'Dea about Ireland's progression to an entrepreneurial society over the past 30 years, and about the nature of the entrepreneur. more... |
 | VOICES OF EXPERIENCE Two homegrown internet entrepreneurs offer their advice and experience to those looking to start out on a new venture. Ann O'Dea spoke to Colm Lyon of Realex Payments and Eamonn Fallonn of Daft.ie. more... |
 | WRITING A KILLER PLAN A business plan that communicates clearly and effectively essential information about your start-up is critical to the success of your venture, writes Brian Skelly. more... |
 | PERFECT PITCH While a detailed business plan is vital, you will need to be able to sum up your venture succinctly and convincingly for potential investors. Ron Immink shows you how to present the perfect pitch. more... |
 | SHOW ME THE MONEY Sourcing adequate financial support is a must for any business to grow and thrive. Linda Daly offers advice on just some sources for start-ups. more... |
 | TAXING DECISIONS Knowing what tax reliefs and liabilities your new business is subject to can help you get off to a flying start. Here Brian Skelly runs through the main issues to consider. more... |
 | PATENTLY NECESSARY For many start-ups, Intellectual Property comes way down the list of priorities, but our experts argue it should be right at the top of your to-do list when starting out. Linda Daly reports. more... |
 | GETTING KITTED OUT So you've decided to take the plunge and start up a business. John Kennedy looks at some of the products and services you'll need to present a professional front to customers. more... |
 | BECOME PART OF THE CONVERSATION It is an off time to talk of a business renaissance with economies the world over struggling, but the web and new media are enabling just that says John Kennedy, who offers a quick guide to virtual networking for the start-up. more... |
 | MARKETING MATTERS Marketing has to be at the centre of the business rather than an add-on once the product or service has been developed, says Marketing Institute of Ireland CEO Tom Trainor. Grainne Rothery reports. more... |
 | FULL SALE AHEAD Paying careful consideration to your new company's sales model right from the outset is essential for your future success, Tom Trainor tells Grainne Rothery. more... |
 | ATTENTION SEEKERS For start-ups, leveraging PR can be an invaluable way of testing business feasability, building brands and generating initial sales. Indeed Greg Byrne tells Grainne Rothery it's one of the eight essential elements to building a scaleable enterprise. more... |
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