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Marketing
Eric Cantona stars in Sky Sports campaign
16.07.2010
Eric Cantona is fronting multi-million pound Sky Sports advertising campaign that begins today with the launch of a TV advert.
In the ad, which was launched this morning on Sky Sport’s Facebook page and will be broadcast on TV later on today, Cantona relives a number of unlikely sporting moments, including Liverpool’s comeback in the 2005 Champions League final.
“In uncertainty lies the drama of life,” says Cantona. “Who knows what is next, because anything can happen in sport.”
“Whatever happens in sport, you’ll only get all of Sky Sports with Sky,” says the voiceover.
The campaign will also include print, outdoor and digital elements, which are due to start on 19 July.
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