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Mon, 21 May 2012 07:45:36 +0100 30 http://www.businessandleadership.com/img/footer-logo.gif http://www.businessandleadership.com/news/section/2/marketing 254 22 DCU Ryan Academy is partnering with Business Training Solutions International (BTSI) to deliver its internationally recognised, ECTS-accredited graduate diploma in sales coaching and diploma in professional selling. http://www.businessandleadership.com/marketing/item/35224-dcu-ryan-academy-teams-up-w http://www.businessandleadership.com/marketing/item/35224-dcu-ryan-academy-teams-up-w Fri, 18 May 2012 15:21:00 +0100 Marketing O2 Ireland took gongs for marketing team of the year and new product/new market for its O2 Money Card, while Heineken received the best advertising campaign award for 'Seize the Moment' and PCH International's Liam Casey was named All Ireland Marketing Champion at last night's AIM Awards, which were presented at a gala ceremony in the Burlington Hotel, attended by 700 people. http://www.businessandleadership.com/marketing/item/35222-aim-awards-winners-revealed http://www.businessandleadership.com/marketing/item/35222-aim-awards-winners-revealed Fri, 18 May 2012 14:30:00 +0100 Marketing This week, Kraft Foods has unveiled an interactive digital out of home (OOH) campaign, which combines the use of a 6 sheet with digital camera technology and Facebook. http://www.businessandleadership.com/marketing/item/35214-digital-cadbury-campaign-l http://www.businessandleadership.com/marketing/item/35214-digital-cadbury-campaign-l Fri, 18 May 2012 10:38:00 +0100 Marketing Private bus and coach operator Aircoach has announced the introduction of a new non-stop express service linking Cork, Dublin city centre and Dublin Airport. Today's announcement marks the introduction of 35 new non-stop express services connecting the three destinations. http://www.businessandleadership.com/marketing/item/35206-aircoach-announces-express http://www.businessandleadership.com/marketing/item/35206-aircoach-announces-express Fri, 18 May 2012 08:02:00 +0100 Marketing Irish champion boxer Katie Taylor has become a brand ambassador for the Gain Elite LifeSize dog food range which is formulated for dogs of different sizes and life stages. http://www.businessandleadership.com/marketing/item/35204-katie-taylor-endorses-gain http://www.businessandleadership.com/marketing/item/35204-katie-taylor-endorses-gain Thu, 17 May 2012 15:53:00 +0100 Marketing Newstalk 106-108 fm today launched its coverage of the 2012 GAA All-Ireland Senior Championships has announced Skoda as the station's new GAA broadcast sponsor. http://www.businessandleadership.com/marketing/item/35202-skoda-named-new-sponsor-of http://www.businessandleadership.com/marketing/item/35202-skoda-named-new-sponsor-of Thu, 17 May 2012 15:15:00 +0100 Marketing Spar in Northern Ireland has announced its investment of over €3.9 (£3.2m) in its new marketing strategy for 2012, aimed at increasing brand differentiation with competitors. http://www.businessandleadership.com/marketing/item/35201-spar-northern-ireland-to-in http://www.businessandleadership.com/marketing/item/35201-spar-northern-ireland-to-in Thu, 17 May 2012 14:42:00 +0100 Marketing Vodafone Ireland is bringing racing legend Jenson Button and his state-of-the-art McLaren Mercedes F1 car to Dublin on 3 June for a once-off street race that's sure to thrill F1 fans. http://www.businessandleadership.com/marketing/item/35195-vodafone-ireland-brings-jen http://www.businessandleadership.com/marketing/item/35195-vodafone-ireland-brings-jen Thu, 17 May 2012 11:45:00 +0100 Marketing UTV Media has said that it expects the major sporting events of Euro 2012 and the London Olympics to generate strong revenue growth during the summer. http://www.businessandleadership.com/marketing/item/35192-strong-revenue-growth-expec http://www.businessandleadership.com/marketing/item/35192-strong-revenue-growth-expec Thu, 17 May 2012 10:40:00 +0100 Marketing It has been announced that children's charity Barnardos will become Life Style Sports charity partner for 2012. The new partnership hopes to raise up to €60,000 for Barnardos. http://www.businessandleadership.com/marketing/item/35191-barnardos-named-life-style http://www.businessandleadership.com/marketing/item/35191-barnardos-named-life-style Thu, 17 May 2012 10:28:00 +0100 Marketing Sky Media Ireland is representing UKTV for the first time having won a contract to handle advertising sales for its first dedicated advertising feeds in the Republic of Ireland. http://www.businessandleadership.com/marketing/item/35186-sky-media-ireland-to-sell-a http://www.businessandleadership.com/marketing/item/35186-sky-media-ireland-to-sell-a Wed, 16 May 2012 16:17:00 +0100 Marketing Aviva Health Insurance Ireland has today launched Back-Up, a pioneering primary care initiative to tackle back and neck pain through early intervention, clinical case management and physiotherapy treatment. It is endorsed by over 155 chartered physiotherapists nationwide. http://www.businessandleadership.com/marketing/item/35177-aviva-launches-back-up-to http://www.businessandleadership.com/marketing/item/35177-aviva-launches-back-up-to Wed, 16 May 2012 11:40:00 +0100 Marketing Consumer public relations company Blink has added three new accounts to its portfolio including new website www.DublinTown.ie, the Dublin Fashion Festival and GoCar. http://www.businessandleadership.com/marketing/item/35172-blink-announces-new-pr-acco http://www.businessandleadership.com/marketing/item/35172-blink-announces-new-pr-acco Wed, 16 May 2012 07:45:00 +0100 Marketing Volkswagen Ireland has confirmed that Scunthorpe United will be holding their 2012-2013 pre-season tour in the Republic of Ireland as part of a sponsorship agreement. http://www.businessandleadership.com/marketing/item/35168-volkswagen-ireland-to-brin http://www.businessandleadership.com/marketing/item/35168-volkswagen-ireland-to-brin Tue, 15 May 2012 14:56:00 +0100 Marketing Convenience retailer Centra has launched a new dinner range called 'Table for Two', which is being promoted as "restaurant quality dinners without a big price tag". http://www.businessandleadership.com/marketing/item/35163-centra-launches-meal-for-t http://www.businessandleadership.com/marketing/item/35163-centra-launches-meal-for-t Tue, 15 May 2012 12:23:00 +0100 Marketing Graeme Slattery, director of the consumer division at Slattery Communications, has been appointed a main board director at the PR consultancy. http://www.businessandleadership.com/marketing/item/35158-main-board-appointment-at-s http://www.businessandleadership.com/marketing/item/35158-main-board-appointment-at-s Tue, 15 May 2012 10:33:00 +0100 Marketing A group of influential travel writers from Germany enjoyed a visit to Cork city and county last week, as part of a fact-finding trip to Ireland. Invited here by Tourism Ireland, in conjunction with Inchydoney Island Lodge & Spa and Helma Scheffler PR in Germany, the journalists were here to experience at first-hand thetourism product on offer in this part of Ireland, for feature stories they are researching about holidays here. http://www.businessandleadership.com/marketing/item/35154-german-journalists-visit-co http://www.businessandleadership.com/marketing/item/35154-german-journalists-visit-co Tue, 15 May 2012 09:53:00 +0100 Marketing Munster Rugby players Donncha O'Callaghan, Ronan O'Gara, Donnacha Ryan, Billy Holland, Peter O'Mahony and Simon Zebo will don Nando's aprons this Wednesday evening to raise money for the Cork Simon Community. http://www.businessandleadership.com/marketing/item/35148-munster-players-to-work-at http://www.businessandleadership.com/marketing/item/35148-munster-players-to-work-at Mon, 14 May 2012 13:58:00 +0100 Marketing McGovern PR has launched an online video news release service in association with its sister agency Future Media. http://www.businessandleadership.com/marketing/item/35147-mcgovern-pr-launches-video http://www.businessandleadership.com/marketing/item/35147-mcgovern-pr-launches-video Mon, 14 May 2012 13:37:00 +0100 Marketing PwC together with Localise, a youth development organisation, today hosted a Gaelic football fundraising event, 'One Minute to Save a Life', with the students from local school, St Laurence O'Toole's, Seville Place, Dublin 1. http://www.businessandleadership.com/marketing/item/35146-pwc-continues-csr-programme http://www.businessandleadership.com/marketing/item/35146-pwc-continues-csr-programme Mon, 14 May 2012 13:00:00 +0100 Marketing Laya Healthcare, the new name for Quinn Healthcare, today launched its new name and brand promise at an event in the RDS, Dublin. http://www.businessandleadership.com/marketing/item/35145-laya-healthcare-launches-ma http://www.businessandleadership.com/marketing/item/35145-laya-healthcare-launches-ma Mon, 14 May 2012 12:52:00 +0100 Marketing The world premiere of ANGLO: The Musical, written by Ross O'Carroll Kelly-creator Paul Howard, will open at The Bord Gáis Energy Theatre from Wednesday, 14 November to Sunday, 25 November. http://www.businessandleadership.com/marketing/item/35141-anglo-the-musical-announce http://www.businessandleadership.com/marketing/item/35141-anglo-the-musical-announce Mon, 14 May 2012 11:21:00 +0100 Marketing Electric Ireland has launched a new ad campaign to promote its sponsorship of Team Ireland for the London Olympics 2012. http://www.businessandleadership.com/marketing/item/35134-electric-ireland-campaign-p http://www.businessandleadership.com/marketing/item/35134-electric-ireland-campaign-p Mon, 14 May 2012 10:11:00 +0100 Marketing A woman puts her husband up for sale in a new advertising campaign kicking off today on TV, radio, PR and digital for classifieds website DoneDeal. http://www.businessandleadership.com/marketing/item/35135-donedeal-launches-husband http://www.businessandleadership.com/marketing/item/35135-donedeal-launches-husband Mon, 14 May 2012 10:11:00 +0100 Marketing Marks & Spencer (M&S) is launching Simply M&S, a range of everyday food products and kitchen ingredients at value prices. http://www.businessandleadership.com/marketing/item/35131-mands-launches-simply-mands-val http://www.businessandleadership.com/marketing/item/35131-mands-launches-simply-mands-val Fri, 11 May 2012 16:12:00 +0100 Marketing Emirates launched its tram wrap and interior tram advertising on the Luas red line this week. http://www.businessandleadership.com/marketing/item/35130-hello-tomorrow-emirates-t http://www.businessandleadership.com/marketing/item/35130-hello-tomorrow-emirates-t Fri, 11 May 2012 15:33:00 +0100 Marketing Taoiseach Enda Kenny and Tánaiste Eamon Gilmore have asked every community in Ireland to get involved in The Gathering Ireland 2013, the biggest tourism event ever held in Ireland. http://www.businessandleadership.com/marketing/item/35129-taoiseach-and-tanaiste-launch http://www.businessandleadership.com/marketing/item/35129-taoiseach-and-tanaiste-launch Fri, 11 May 2012 14:58:00 +0100 Marketing Bulmers Irish Cider has today launched an Augmented Reality (AR) app - the Bulmers 'deCider' app, which it says is a first for an Irish drinks brand. http://www.businessandleadership.com/marketing/item/35121-bulmers-launches-augmented http://www.businessandleadership.com/marketing/item/35121-bulmers-launches-augmented Fri, 11 May 2012 10:27:00 +0100 Marketing Dublin-based PR agency The Keogh Partnership has been appointed to handle the Toshiba account in Republic of Ireland and Northern Ireland. http://www.businessandleadership.com/marketing/item/35119-the-keogh-partnership-wins http://www.businessandleadership.com/marketing/item/35119-the-keogh-partnership-wins Fri, 11 May 2012 08:55:00 +0100 Marketing Almost half (45pc) of UK consumers would like to control the type of advertising they see online and 40pc want easy access to the information being shared about them, according to a new report from IAB UK and ValueClick. http://www.businessandleadership.com/marketing/item/35118-uk-consumers-want-more-cont http://www.businessandleadership.com/marketing/item/35118-uk-consumers-want-more-cont Fri, 11 May 2012 08:18:00 +0100 Marketing