E-Newsletters, Best Practices for Best Results – seminar - 14th Jul 2009

Events

E-Newsletters, Best Practices for Best Results – seminar

14/07/2009

Run by the Marketing Institute of Ireland (MII) and presented by Newsweaver’s email newsletter specialist Denise Cox, this seminar is designed to provide practical tips and insight that can be taken away and used right away. It will provide a step-by-step tactical approach, along with best practice guidelines with up-to-the minute data about what works and real life newsletter examples.

Are you publishing an email newsletter - or thinking about it? Do you know how to use this powerful communication tool for both retention and acquisition? Do you know how to stand out in the inbox and get opened? Attendees to this half day workshop will learn strategies for building a successful newsletter programme, along with a number of great and easy to implement take-aways.

Topics to be covered:
* Advantages and benefits of email newsletter marketing
* What is best practice, and why you should follow it
* Overview of legislation relating to email
* Setting goals and strategies for your newsletters
* Optimise your newsletter for online search
* Different approaches for acquisition (prospects) / retention (customers)
* Creating (and sourcing) great (and ongoing) content
* Building your own database
* Moving from broadcast to targeted
* Standing out in the inbox
* Newsletter templates - what works, what doesn’t
* How to test
* Measuring your ROI

The event starts at 9.30am and runs until 1.30pm. It costs €250 for MII members and €300 for non-members. For more details, click here.