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Marketing @ Night - Cathy Orr of PopCap Games

  • Date: 09/03/2011
  • Venue: Edelman PR, 5th Floor, Huguenot House, 3538 Stephens Green, Dublin 2
  • Website www.mii.ie/en/cev/227

Cathy Orr, international PR director, PopCap Games will discuss 'Marketing Games' at this Marketing @ Night event.

With the rise of new technologies such as smartphones and social networks, consumer technology is more consumer than ever before. Orr will share how PopCap continues to have fun with marketing its core game brands to the mass market and looks at what the videogames space has taught her about wider consumer marketing.

The event takes place in Edelman PR, 5th Floor, Huguenot House, 3538 Stephens Green, Dublin 2.

There's a fee of 20 for members, while non-members will be charged 30.

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