Ireland to help China develop horse breeding industry
Deal expected to be worth US$50m to Irish economy within three years
 RSS Feeds |  News Alerts |  Newsletter |
New technology to make ads more interactive
09.04.2010
Tags:
The onset of quick-response codes are tipped to make newspaper ads more interactive and part of the digital revolution.
A technology, already available in North America and mainland Europe is set to become ubiquitous in Ireland through mobile services company Digital Reach Group (DRG).
Smartphone owners will now have access to instant and extra information on their handsets when they scan a barcode displayed alongside a printed ad, editorial, on merchandise or displays.
The system is set to give print advertising in Ireland boost by making ads truly interactive and rewarding audiences with content they want. As well as additional informative content, competitions, promotions, timetables, music and games can now be easily accessed by pointing and scanning.
DRG has signed a deal with Scanbuy to begin offering the service exclusively in Ireland. Scanbuy is a leading global provider of mobile barcode solutions, or Quick Response (QR) codes, through its system ScanLife.
DRG offers advertisers and businesses a full mobile web strategy service including app development and site optimisation for mobile viewing. The company was behind RTE’s highly successful News Now iPhone app and sells advertising on many highly popular mobile sites including Vodafone and Meteor for which it recently announced another exclusive deal.
Photo: Colm Grealy, managing director, Digital Reach Group
Tags: